Leading the Way Towards Person-Centered Care

With over 30 years of experience in senior housing, the new management team at EvoLve is sparking true innovation and change in the industry.

Their focus now lies in taking the breadth and depth of their management experience and strengthening their communities with amazing amenities, services and caregivers, and, most importantly, person-centered care.

The new EvoLve management team’s philosophy is based on person-centered care that optimizes each resident’s well-being. The team uses the traditional model of providing the best care for all and takes it one step further by prioritizing what is best for each individual resident. This is person-centered care.

Using the organization’s strong operational structure, the EvoLve management team provides support to each individual to achieve his/her highest functioning level possible. The team seeks to understand residents on an individual level and does so by offering multi-faced therapeutic approaches that best support and engage each and every resident.


Meet the Leadership Team

Ben Pearce | Founder and CEO of EvoLve Senior Living


Ben is a true expert in the senior living industry and specialty dementia-related care. He has over three decades of experience working with over 200 communities in 33 states, encompassing over $1 billion in annual revenue. Ben has extensive experience as a published author, with his book Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities now serving as the handbook for many senior residential facilities, and as the textbook in major university geriatric and senior living courses. He is also the author of 27 eBooks covering industry related topics.

Mr. Pearce shares his expertise as an adjunct professor for Johns Hopkins University and New York University, while teaching a variety of courses about senior living development and operations. He is also a professor at the Institute for Senior Living Education as well as EasyCEU.com.  

Ben has received a number of accolades and awards including being a three-time-recipient of the Contemporary Long Term Care Order of Excellence, which is awarded to recognize outstanding operators and is an elite fraternity whose members have been judged by their peers to be the nation’s best.

Learn more about Ben.


Ed LaFrance | Chairman and Founder of EvoLve Senior Living


Ed is a renowned seniors housing advisor known throughout the United States. He has restructured over $300 million in sector-leading, class A infill, urban and suburban Independent Living, Assisted Living, Memory Care, and Nursing Care, with the top 4-5% of seniors housing owners, operators, and financing sources. Ed has established C-Level executive relationships in all segments of the real estate and investment community.

Following almost 10 years as an understudy and advisor to best-in-class seniors housing owners and operators across the country, coupled with his lifetime pursuit of self-improvement, Ed imagined, designed and launched EvoLve Senior Living as a catalyst operating platform to heal our elders, their families and society through a more natural, holistic, spiritual, mental, physical and financial model of care. 

Ed has been involved as an owner, advisor, and founder in many other successful ventures and outperformed in leadership positions with major global platforms such as Sony, Harvard and Enterprise.

Learn more about Ed.